EDDA stands for Enriched Dynamic Digital Radio. It is a platform where the host can enrich his or her personal audiostream by visualizing it.
"We dont wanted to convert it to a video, but giving it another appearance to reach a new audience and also the younger audience" the presenter says. According to radio research teenager are listening to music by using YouTube. Therefore internet radio stations need to get a visual element to reach the younger audience.
The host can listen to the program or look at the pictures and read additional texts at the same time. So EDDA is combining more content on different levels.
The host can also overlook and manage the program of the radio stream.