Connecting people, that was always the goal of Facebook. That also included spending time on the platform. When the algorithm is changed, there is always a change in the traffic. Hot can the impact be more meaningful? “We constantly reinvented our services”, explains Sommer. With Corona many more things had to change, like making the experience of a video call easier and better. But here, also the right hardware had a lot of influence, so they had to think of that, too.
One of their new products should enable to capture, share and listen. New products should keep people entertained, because fun is also an important part of the lives of the customers. The usability is extremely high, but the most important thing is to think usual processes in a new way. “Horizon Workrooms” is one of these products, bringing people together, enabling ways to collaborate in distance and improve digital or hybrid working.