Connecting people, was always the goal of Facebook. When the algorithm is changed, there is always a change in the traffic. How can the impact be more meaningful? “We constantly reinvented our services”, explains Sommer. With coronavirus many more things had to change, like making the experience of a video call easier and better.
One of their new products should have the ability to capture, share and listen. New products should keep people entertained, because fun is also an important part in the lives of the customer. The usability is extremely high, but the most important thing is to think about those usual processes in a new way. “Horizon Workrooms” is one of these products, bringing people together, enabling ways to collaborate at distance and improve digital or hybrid working.