When asked about the future trends, Miriam Schröder answers:
„What I see is definitly a trend towards sustainability. But this is not only an issue for business models but it is also an issue about how to found and raise a company. I hear from all the founders, how hard it is to acquire talents. Acquiring and making the talents stay is one of the biggest challenge of startups“ – which can be solved with a sustainable approach.

Niklas Wirminghaus adds: „We’ve been talking about Greentech for more than 15 years and there haven’t been many big returns in the last years that attracted investors. But this has now the potential to really change.“

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Paul Knecht

Aalok Y Shukla, Co-Founder & CEO of Straight Teeth Direct, talks now about how he distributes invisible aligners with the help of an app and a great network of online dentists. 
"It starts with the free E-consultation", he explains the process that a catchy video – full of selfie snaps of customers and their teeth – shows. The cosmetic teeth straightening at home saves according to Shukla up to 70 per cent of the cost for customers and means also way less work for the dentists, who can check in with their "patients" on their computer without the time effort of seeing them offline in a practice. For the future, Straight Teeth Direct also aims to produce other products that help to straighten teeth and want to distribute them.

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Josephien Albrecht