Andrea Vecchiola (CEO & Founder) presents now the fashion tech brand Fessura. The Italian is a shoemaker in the 3rd Generation and explains Fessuras approach of the shoes of the future. For instance the Socks Shoe, Fessura's best seller, which gives the consumer a natural feeling as if he would be barefoot on socks or the reflex shoe which gives a massage to the foot while walking thanks to build-in cushions.
"What we want to do for the future is to go much more online for distribution. In time we also want to have our own unique way of selling", Vecchicola explains and shows a video of a machine the company wants to build to distribute their products in the future.
"With a foot scanner your data gets matched, you make your selection and order your perfect shoes", Vecchicola summarizes the process of ordering with those machines that Fessura wants to place at shopping malls, train stations and other public places.
At the moment Fessura has a global reach with Customer from more than 40 countries which they search to increase.
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