Patrick Kück (Director Strategy & Innovation) and Andy Grau (Project Lead Innovation Management) of Porsche start their presentation with a film, showing the automobile trends - and the trends beyond. "To create and shape the future of cars and technology we focus on innovation", explains Kück.
Competition is nothing unusual in this field - and Porsche even looks for a global competition, like in Porsche OI 2019, a competition where the best ideas were searched for the cars of the future. The three winning ideas are also presented in the booth of Porsche, here at NOAH - like a clever car seat. 155 projetcs were developed - and one third of the participants were female. Many ideas, one goal: to shape the future of the sportscar.
Watch full video...