Data is everyhwere! Renata Jungo Brungger (Member of the Board Management) of Daimler agrees. And the right data helps you: for example, who doesn't want to have a tool which recognizes when you fall asleep while driving - to prevent an accident. Improving the security in the car is crucial, but Daimler also engages in talks to their costumers to find out more.
And what did they tell Daimler? The costumers talked about the importance of trust, especially concerning data. But choice is also important: the costumers should always be able to choose their settings. Study cases in different cities are currently collecting more data - to make driving even easier and better for their costumers.
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