What has Porsche and the NOAH in common? Their anniversary, as Deniz Keskin, Director, Brand Management from Porsche notes.
„Anniversaries are always about soul searching.“ Keskin describes the automotive sector as an area where changes are happening at an unprecedented pace. „So what are the elements that could provide stability in this development?“
For Keskin the Brand could give the answer.
Brands started out as a sign of ownership and then developed into experiences. In 2007 with the invention of the iPhone, brands developed to something that users had in their pocket at any time. „So whenever a consumer interacts with you, you have to deliver.“