So how can a brand stay relevant in the future? Keskin sums it up:
1. Raise the level of relevance – "Deliver sth that is really of use."
2. Emotional benefit – "The one thing that remains always crucial is how we embrace the emotions."
So how can a brand stay relevant in the future? Keskin sums it up:
1. Raise the level of relevance – "Deliver sth that is really of use."
2. Emotional benefit – "The one thing that remains always crucial is how we embrace the emotions."
Porsche’s answer to this challenge is to build an ecosystem with the Porsche ID in the center and many other services that transcend the brand.
Keskin shows photos of a car, which will be introduced in 2019 – The new Porsche Taycan. It is going to be a great sportive electric car, assures Keskin. „But for us it doesn’t stop with the car.“
Around the vehicle the team creates intelligent charging solutions. Together with Mercedes, BMW, Ford and other car manufacturers, Porsche is building a European infrastructure network with fast chargers.
„We also will offer other innovative ways of enjoying our product beyond the ownership.“ With the taxi service Gett, Porsche will give consumers the possibility to choose a Porsche cab.