Many suppliers could do much better, if they would work data driven, states Tarek Mueller.
Many suppliers could do much better, if they would work data driven, states Tarek Mueller.
The largest market in the textile industry with over 50% of the revenue is the unorganized shopping stroll, says Tarek Mueller from About You: „At AboutYou we want to digitalize the Saturday shopping stroll.“
So how does this missions work? Tarek Mueller gives us some KPIs: "We currently have 12m monthly active users and regularly get in touch with nearly 28,2% of all women between 18 and 49." But growth is not only pursued horizontally.
„We also are building up additional revenue streams with ads, software, data and analytics." The latter basically means selling informations and customer insights to our suppliers.