Tarek Müller, Co-Founder & MD of About You, tells that when they startes five years ago, many people criticized the idea of founding a fashion company. But their success tells another story - a very successful story. The reasons for that?
- About You is focused on the smartphone
- strong in content- and influencer-marketing
- being an online fashion magazine
"Today, most people use us as a fashion magazine - but sometime buy somewhere else." That's why ABoutYou started working with ads on their page. "If they buy with us, they can buy at About You without advertisement", explains Tarek Müller.
The international expension is also very important for the company. Being one of the Top 3-companies selling fashion is one of the major goals.