Mr. Schmidt-Pfitzner talks about former start-ups that are extending their basis: Uber buys cars, amazon opens book stores.
"Why is that?" Schmidt-Pfitzner asks. His answer: It’s first due to the changed customer expectations, second because there is more competition coming up and third, there’s an increased pressure from regulations.
How is the environment for corporate innovation changing?
That’s the topic of Matthias Schmidt-Pfitzner, Digital Partner from McKinsey.
„It’s hardly the industry leaders who are disrupting the markets, but rather the small new players.“ Mr. Schmidt-Pfitzner asks: „Does being asset rich, limit your ability to innovate?“ It might well do.
„Your hole mindset is around efficiency and predictability. So, when you’re in the ideation process, big corporations very often don’t think outside the box.“