“This generation spends still two years of their lifes in a car – but this already changes”, tells Sebastian Wohlrapp, VP Digital Business Platform of Porsche. Raising emotions and passion is very important – and always to envision the future.
Porsche accomplishes that through several labs and start-ups around the world, at places like Tel Aviv, Berlin and the Silicon Valley. Plans – and also long-dreamt visions – like a more individualized car with the best solution for everybody create new experiences.