They are inspiring people. Ulrika with a crystal clear vision, while Håkan seems to be someone who can literally build and do anything, and does just that day in and day out. She joking said: “We say that urnatur wouldn’t be the way it is without me, and that it wouldn’t exist without Håkan…”, but I don’t think it was joke. They had a vision and they executed it, and we can all learn something from that.
Eric McDermott