On stage is now Dr. Halima Jarrodi for the presentation of Her, a D2C lifestyle brand that creates functional and feminine business outfits. "During my 8 years as a Management Consultant, I became really frustrated because I could never find any clothes that I could wear in my professional job but would also wear besides that", Dr. Halima Jarrodi explains how she came up with the idea for Her. When she talked to fellow business women she found out, that she wasn't alone with that problem.
"It is almost impossible to buy stylish yet appropriate and fitting quality workwear that does not cost a fortune", she states on stage. Female clothes are mainly divided into business outfits, that tend to be functional but quite masculine, while private outfits are more feminine and colourful. Her aims to bring the best of both worlds together.
According to Dr. Jarrodi, 84 percent of Her customers would recommend their products, 30 percent are coming back to buy more outfits. The majority of the brand's customers are high ranking female professionals with strong networks, who are acting as ambassadors for Her.
To finish her presentation, Dr. Jarrodi makes a tempting suggestion:"For every woman in the audience who wants a blazer like my one - I have 25 percent discount vouchers - come and talk to me!"