What do people really want? Tugce Bulut, Founder & CEO
of Streetbees, finds answers for this question - by turning MR upside down. Their "bees" share intimate moments from their lifes from over 150 countries around the world. What people feel can be detected and clustered at scale without losing complexity. What did Streetbees find out? For example that 60% of food choices are not driven by hunger, but by loneliness.
Brands must track the real motivation behind some behaviour to see the shifts in the market and to not be left behind. The fundamental question is "Why did you really purchase this product?" ML provides new answers in detecting emotions and more behind decisions.