From underwear to travel luggages. Moving on to Superfari with the founder and CEO Tina Glage.
The company develops an intelligent travel device. „We all want to have a simple life, but traveling with luggage is not easy. We always travel with worries and anxiety: Will our private belongings be safe when they are unattended, e.g. in a train, plane, trunk of a car or hotel room?“
To make traveling more comfortable, Superfari offers a tracking device. The device collects and delivers all the details about their customers journey. „We know which plane you take, what kind of suitcase you are using and where your luggage is. Our device knows when an airplane departures and puts itself into flight mode. There are many trackers out there but only ours meet the aviation requirements.“
The startup is currently finalizing the production with a partner and looking for a next finance round. Their market is huge: In 2017 more than 22.7 million bags were mishandled caused a total of costs around $2.3bn.
The customers value proposition: „Superfari is your ticket to stress reduction.“