Husayn Kassai (Co-Founder & CEO) of Onfido states: "Trust is needed for any transaction to work." Onfido brings back trust into a decentralised world. They check if the person has a genuine ID and control it to a new video/foto, but still depecting faces is hard. 

To offer real security Ofido also looks on typical ways fraudster work, like taking pictures of a foto or creating fake IDs. "Our mission is to build a safe way of recognizing if an ID is true or not", emphasizes Kassai. 

Feedback loops are one way to make it as safe as possible. Machine learning is here important, to continually improve the services. First Onfido started with FinTech, but the work continues with hotels and more - for a world where checking an ID is always safe and easy. 

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Dr. Diana Mantel

In our next vertical we will look into one of the hottest topics in tech: Cognitive computing.

First up is David Bessis from Tinyclues who describes the dilemma his company is solving: 89% of marketers personalize their messages for the user but only 5% of the consumers feel that the messages are addressed to them personally.

Tinyclues is a demand discovery solution. Fed with first-party data and the marketing goal of the selling company, the AI tries to find customers who will buy the next offer and maximize the campaign plan across the marketing channels.
„Our service identifies the best topics, targets the right audiences and orchestrates campaigns across channels“, Bessis explains.

„AI enables marketers to focus on content and strategy.“

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Paul Knecht