Derek Morrison (Director, Europe) of
StockX focuses on shoes, on sneakers, to be exactly. Selling and re-selling authentic sneakers is their business model - and that has to be
- anonymous - you don't care who sold the shoe
- transparent - you see the price it was bought for and for which it is sold
- authentic - a gurantee that everything is really authentic
StockX started as a data company going to retail. Often the original retail price was pretty low, slowly growing on the secondary market. "We see here an efficient model for selling things to a much higher price", explains Morrison. "And we are growing by that."
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Dr. Diana Mantel