CEO
Ravi Vora from
Catawiki, who hosts weekly auctions for collectors, is having now a fireside chat with
Michiel Ketting from
Northzone, a European VC fund, and early backer of game-changing companies like Spotify, Klarna, eg.
"A lot of online companies get stuck in this thought, that they are an online company so it's enough to keep on advertising on Facebook and so on", Ravi Vora emphasizes. To build up the brand image of the company that's not enough, "people need to know who you are", he makes clear and explains other ways of necessary marketing that were key for
Catawikis success.
"So now that you are a well-growing company, what do you think is the destiny of your company?", Ketting asks Vora about his future plans. "We want to double our business size in the next 2-3 years", the CEO of
Catawiki is sure.
Watch full video...
Josephien Albrecht