Luigi Feola (Managing Partner) of
L. Catterton emphasizes that his company provides help, but also has a strong partnership which gives access to wider markets. Health and beauty care are two important sectors here, especially consumer tech.
Today it is much more complicated to get to the consumer - what has changed for the big players here? "In some ways it is even easier to launch a new brand", states Feola, "but at the same time the consumer has a much bigger choice, so it is harder to reach him." The right combination of product, price and design is important to reach the costumer. And how to build a brand with a limited budget? Good and efficient promotions can help to win the market - and to build the brand.
Dr. Diana Mantel