In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. 

DSS ISE will present insights into how sensors add value to digital signage and dooh. Experts from around the globe discuss trends and drivers how to make sense of all the data delivered from sensors. 

Join us on 06FEB at DSS ISE in Amsterdam

Thin-Bezel Video Walls are still a great technology if fed with the right content (non text). Prada's newest shop at Oberpollinger in Munich is a great example for attractive video wall installations (Photo: invidis)