What is most important: what is your personal goal? Investments will be different depending on whether you are playing offense or defense - but a world class data organization will always be able to play both, like in sports.
What is most important: what is your personal goal? Investments will be different depending on whether you are playing offense or defense - but a world class data organization will always be able to play both, like in sports.
It is the same with all kinds of data, internal vs. external or historical vs. real-time data. The data itself is only one part – what you want to do with it is the other one. Your purpose makes it important to choose which data you need in your special project, circumstances and strategy. Often a combination of different data can help to improve everything.
“The best defense is a good offense!” states Brobst. Fraud preventions e.g. is a defensive use of BI – but “attacking” the fraudsters with advanced analytics to prevent fraud is an offensive use of BI. Thus the comibination shows the best success – and helps in every case of fraud.