Native Instruments is an absolute champion in it’s market. But the software company might better be known by it’s most famous application called Traktor – a virtual DJ and production studio.
„We now serve musicians and DJs for over 20 years, with the power of software.
Music from Metallica, Dr. Dre and Sheer is produced with our applications“, states the CEO Daniel Haver.
He claims that up to 80% of the music in the charts is somehow produced with or touched by applications from Native Instruments – of course with the weekly changes of the charts, this number also may vary.
The user numbers of the company also sound great: 8m registered user, 2m active users per month – „and as the ratio of legal to illegal use in our software business is 1:5, we believe that we might have over 10m active users“, Haver states