"Families are our passion", Sven van den Bergh, CEO & Managing Director of limango, empasizes. Because of that, a personal shopping feed, indiviually tailored for each user, is one of the most important parts of limango. And it doesn't just include fashion: family travels and insurance found its place in limango, too.

That helped limango growing steady and strong. Family is a niche - but a big niche: "We are really big fans of campaigns. That helps us to be agile and test things on a daily base." 

Another part of their success is keeping the shopping process as simple as possible. "Family lifestyle offers so many cool ways of being in contact - like WhatsApp. So we can remind people of our products in a special way."

Dr. Diana Mantel

Roman Kirsch, Founder & CEO of Lesara, has one major goal: finding the right fashion for everyone - fashion of value: "We are not only cheaper, we also deliver faster. Attention spans are very limited, customers want to have something they see on social media as fast as possible - and not in a year."

Where most traditional fashion companies are producing collections a year upfront and are then pushing really hard to sell them to the customers, Lesara goes the other way round. Kirsch calls this a pull driven approach and gives an example: „We saw that people were looking for unicorn house shoes, so we were the first ones to produce and deliver them to our customers.“

An agile supply chain is the key for this cutting trend-to-market strategy. This seems to work very well for Lesara and its over 1.5 million customers.

Dr. Diana Mantel & Paul Knecht