In 2014 the first Alexa was launched. "But we started much earlier with a vision", Amordeluso says. This magical moment when Alexa follows your instructions shows the big potential of voice technology. "We still have a lot of work to do, but this is the beginning of a fantastic journey."
Alexa will gain more and more benefits for our everyday lives. There are already many possibilities with Alexa kits in the US: Alexa in refrigerators, cars or microwaves. Amordeluso gives an example about how a connected Alexa can help: She can analyze our smart home and find out if there's something wrong.