Marketing today is broken. Financial services companies are still relying on outdated segments and guesswork — while customers are moving faster than ever. Missed moments. Wasted budget. Irrelevant messaging.
Following Karthik, Mark Swenson, CX Strategist, Sales Analytics at Teradata, brings a framework to fix that — one he knows well. Stop predicting what customers might do. Start responding to signals: what the customer is actually trying to get done, right now.
Leading banks are already using behavioral data, AI, and real-time signals to create marketing that feels timely, relevant, and impossible to ignore. And this afternoon, Dallas gets the live version.