Manon Dufour says people are sceptical about change not because they fear change itself, but because they worry about losing control over their jobs, environments and communities. To foster acceptance, leaders need to show that the transition is actually happening and people can experience its benefits in concrete and immediate terms. Too often, the transition is portrayed as a distant trade off of objectives, but in reality it is a lot more immediate and is happening everywhere. For it to become a viable political project, it requires collaboration, honesty and investment in people, amongst other things. A broad investment plan bringing together public and private funds that makes the transition financially viable is also crucial. -fw
Katrin Rulle