Payal Kadakia, a professional dancer, had the idea for ClassPass when she was wanted to visit sports classes – but never found the right time. So she felt there should be an solution by the help of modern technology – bringing together classes around the world at every possible time with the customers looking for their best way of staying or getting fit: "The idea is simple but effective: it is about bringing fitness into your life." Today, some studios even build their schedule around ClassPass, giving them a new sustainable business model for themselves.