“There are hundreds and thousands of fans watching these games – and that is a complete new market for monetarization.” With investors like Ashton Kutcher Unikrn came to life. Rahul Sood, co-founder and CEO, tells how building up a worldwide fanbase in the beginning helped Unikrn to thrive. Gaming accounts can be connected and Unikoins won with them could be used for betting. So the platform became more than just watching games – it was being part of a community, including an own kind of currency.

Dr. Diana Mantel

Jared Grusd is the CEO of the Huffington Post. His topic today is about how media companies can survive and develop in a time of consolidation. 
„For those of you who are well educated, a missing categorization is not a problem, but the younger generation has grown up in an environment, where content has been consumed by streams and through search.“
With those algorithms new media companies appeared which are (ab)using the search algorithm to create huge reach with unmeaningful content.

According to Jared the job of a news company should be to build a brand that stands for something and gains trust. Thus media companies can lead the consumer through the jungle of content out there.
„You need to have a brand that stands for something!“

Paul Knecht