Our second day starts with the first medium which went online: News and media.
Marco Rodzynek introduces Tamedia as the Swiss version of Axel Springer: „They also managed to get digital by Merger and Acquisitions.“ Christoph Brand is Head of Classifieds & Marketplaces at Tamedia, a swiss media company which claims to be it's countries largest with a yearly CHF 974m turnover and a CHF 245m EBITDA.
Tamedia is celebrating its 125th birthday this year – 110 years it was focused on one country, on Switzerland. Then the transformation began – today Tamedia is the leading digital media house in Switzerland. Despite challenges like the decline of print advertising four out of five Swiss use the services of Tamedia, like Doodle or ricardo.ch.