Oliver answers a question about the changes that zalando has made regarding their marketing:
„Companies like zalando they have shown a real trend. In my point of view, we will see much more marketing automation like that. Years ago, companies had a marketing manager for each social channel another one for SEM and so on …“
Samwer compares these changes in the marketing sector with the trading sector, where data, IT power and new applications have paved a path for automated trading.