Letztes Update:
20180717233019

What’s going on in the marketing sector? #zalando

15:41
06.06.2018

Oliver answers a question about the changes that zalando has made regarding their marketing:
„Companies like zalando they have shown a real trend. In my point of view, we will see much more marketing automation like that. Years ago, companies had a marketing manager for each social channel another one for SEM and so on …“

Samwer compares these changes in the marketing sector with the trading sector, where data, IT power and new applications have paved a path for automated trading.

Paul Knecht

„When people want to partner with us, it mainly has to do with the operational skills we have.“

15:37
06.06.2018

Oliver Samwer explains the reason why Rocket Internet still is attracting so many start-ups. As the reason for those operational skills he identifies the experience Rocket has gained by building companies from scratch.

Paul Knecht