"For centuries, Austria has been at the heart of European culture and storytelling. And modern-day content marketing was re-invented in a sleepy lakeside town called Fuschl am See at a little company named Red Bull. We look forward to welcoming you to Vienna!"
Lokalempfehlung:
A little gem hidden in the 18th District, Kutschker 44 is one of my favourite restaurants in Vienna. Chef/owner Georg Statthaler serves modern Austrian cuisine coupled with homemade bread and desserts along with lovely hand-picked wines. In good weather, sit outside and enjoy their "Schanigarten" on the Kutschker Market.
Kutschker 44
www.kutschker44.at
Sightseeing:
A short walk up through the vineyards in Nussdorf is a small "Buschenschank" called Wieninger. In addition to the lovely view of the city, they serve a fine and unique wine, the Wiener Gemischter Satz.
Wieninger am Nussberg
Eichelhofweg 125, 1190 Wien
www.wieninger-am-nussberg.at
"Worldwide, consumers are expressing their discontent with advertising. They look at their mobile phones when ads come on the TV screen, and they block ads on their computers. But they like good stories, and they enjoy powerful narratives. This is the opportunity for content marketing: to fill the increasing gap between how marketers are advertising ... and how consumers want to be marketed to."