Innovations always need the best place and time to work, meaning that not every step forward will necessarily be good and a progress - but at the same time there is no progress with no step forward. Often the special ingredient to success is surprise: Adding surprise is often the best to make an idea popular. Sometimes even the target group changes and this is the surprise.
It’s evolution, not revolution, as Burkhardt puts it. “To drive innovation forward, you need to convince a lot of people”, says Burkhardt. But this never happens in a straight line, google glass for example needed a long time to find their targte audience. You may never forget: Problems matter, not solutions. To turn an idea into a real working product you need fans, so put them in the first row.