Argentina's Telecommunications and Media Markets are experiencing structural changes and challenges including economica turmoil that is driving price wars and new consumer habits that are continually changing.
Horacio Mansilla and Gustavo Gagliardi tell our audience how Telefonica de Argentina has transformed the way in which they can trade or sell their plans and how they transformed their vision into a process. They are now able to create and deliver personalized offers to every customer in every channel in every interaction – based on the implementation of a big data strategy.