What does being a customer-obsessed, insights-driven business mean? As Rusty Warner, VP & Principal Analyst, Forrester explains in his presentation, customer obsession involves putting customers at the heart of your leadership, strategy, and operations. Being insights-driven provides the ability to connect business operations for more informed actions, and faster decisions.
Find out from him how cloud, data, and analytics enable adaptive enterprises to strengthen customer relationships, and how insights-driven businesses are more likely to achieve higher revenue growth.
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