What are the concepts of companies working in the sector of used cars? Carwow for example makes it easier to sell your used car, while brumbrum focuses on things like long-time-rental. CARS24 is India's biggest marketplace for used cars, and Frontier Car Group builds and runs marketplaces focused on auto markets.
How can you create money, especially in a difficult market dealing with used and often not worthy cars? What works marketing-wise? "In India, the challenging factor is that there are not so many cars", explains Chopra. But car ownerships go up, more people can now afford one - and TV ads are, at least in India, still one of the most influencing maketing tools to reach people.