Camillo Pane, former CEO of Coty, discusses with Marco Rodzynek revolutionary consumer products in their fireside chat. Coty is a leading global beauty company, for example owning perfume brands. "Consumer look for new products and new experiences all the time", explains Pane. "But before the look, there are other things they notice: the most crucial part is the fragance. People want to buy the perfume they love to smell, that is the most important thing to them." 

Customer experience is crucial, too. Many companies are getting more sophisticated, but compared to the fashion industry big players like amazon are not that dangerous in the beauty sector. "The big platforms are dominating", says Pane. "But many brands build their own platforms to stay in the market." Some brands even stay away from the platforms to be more exclusive - and even this can bring success in this special sector.

Dr. Diana Mantel

Kevin Cornils, Managing Director, International & Digital at Peloton, is introducing his brand Peloton and the launch in the UK. "We are changing where fitness happens and why people work out", explains Cornils. Fitness is one of the youngest categories in the market, which many years ago started with activities like jogging. Many people are just lacking the time to go to a fitness studio. 

Peloton combines advantages like being cheered up in class with staying in the own living room. "We have special studios to create the programs for Peloton", emphasizes Cornils. "You can do sports whenever you want to, our programs keep you being motivated like in an actual class, they create even social engagement and are of course fully flexible." 

Peloton proves a very successful disruption of the market, with a launch in the UK, based on its own delivery network. The community brings a lot of passion to it by sharing their experiences on social media. Now Peloton is the largest interactive fitness platform in the world with a loyal community of over 1.4 million members.

Dr. Diana Mantel