Philipp Man, CEO of CHRONEXT,
explains the concept of CHRONEXT: "We create the most relaxed way for you to buy a luxury watch online." Currently there happen still a lot of offline sales when customers purchase a watch. Offering not only new watches and old ones, but at the same time expertise provided by certified watchmakers are some of the reasons why CHRONEXT became so successful. High customer satisfaction and security are two of the most important goals for them.
Simplicity is also fundamental: fill out a simple form, get automated pricing in real-time and thus find the fastest way of selling watches. Stores are still a part of the story, but net sales are growing 35 times faster than the luxury watch industry. "Data is something which is underrepresented in the watch industry - and we have a strong focus on it!"