Do you know Céline Flores Willers? If you have never heard of her, you are probably not on LinkedIn, because she is one of the most important influencers of LinkedIn. "When I started, I found out that video content was ranking highest on LinkedIn", tells Willers. So she started video-taping her thoughts on innovation. That was quite expansive for her - does everybody has to give out so much money? "No, you don't have to spend all that money - just be authentic! A smart phone is the only thing which you really need to create great video content!"
Willers started all with the call "Get me out of my home office!". Many companies invited her to visit them instead of working at home, so she started staying at many other places and made videos about it. "Use a multi media mixture to present your own story and yourself on LinkedIn. LinkedIn is such pure gold, because even people without many followers can go viral - when they find the right content."
Another advice? Be an expert in your field - but make this content interesting for others. "Don't hesistate, share your content!"