Dr. Tania Boler, CEO
of Elvie, has one goal: bringing women's health out of the dark ages. "Our vision is to build the first women's health technology brand", explains Boler. "The tech sector is beginning to wake up and starts to see the possibilities." Women have to be supported through different life cycles - and to solve real problems with disruptive connected technologies.
This is done by services, technologies, and data. Personalizing the targets is very important here. The Elvie Pump is one of the results of this work: the world's first silent wearable breast pump. It combines solving a problem, expanding a market and also improving a crucial part of a woman's life. Marketing campaigns like #FreeTheFeed can help solve stigmata around breastfeeding, too.