What are the challenges of the modern, digital world? We spend too much time looking down on our smart phones, the mobile app economy is bankrupt and the digital world does unfortunately not seamlessly connect with the physical world. How can these problems be solved? Luke Peterson, VP Business Development of GEENEE, talks about solutions to create deeper engagement. For example, a poster hanging in the real world can offer more information - by a mobile app. Just scan the poster, and you get this information immediately. The market is huge and, as Peterson explains: "People simply love to engage with playful things." Bringing together creativity, engagement and commerce is the main goal here!