Anna Polischuk, Co-Founder of Lalafo, presents Lalafo, a place where you can sell second-hand-products. But this business model is changing right now - to become a completely new service. First, they created a modern app, so that people could sell their things easy and fast. Then they created a new technology with image recognition, Product DNA, which makes the selling experience frictionless. Their new product is called FreedomBox: "You select a box size, put everything in you want to get rid of, and we'll do the rest", explains Polischuk. Of course they don't know what will be in the box. With their new processing there are only two minutes needed for each item to be measured and categorized, thus being very efficient in its processing.