55 million cross-platform visits each month, 480.000 listed cars and five billion market capitalization - that are just some figures presented by
AutoTrader Group. It is the largest digital marketplace in the UK.
Catherine Faiers, the COO of the company, explains: "Consumers demand exclusive access to cars. To create new growth, we need to have new markets and finance models, and digital has a dramatic impact on car buying", emphasizes Faiers. "The marketplace is the answer now, however, offline retail will remain a strong channel in the future".
Dr. Diana Mantel