„We as corporates are coming from a different organization. But if we as corporates transform ourselves we have much more power.“ explains Alexander Ketzler from Certeo.

Johann Jenson from HILTI replies: „In our industry we don’t have the success stories to talk about, so what I at HILTI do, I look for parallel stories. This helps me to explain why we now need to hire more developers than MBAs at HILTI. That’s not always understood immediately, because many organizations see themselves as research and sales institutions.“

Paul Knecht

„B2B is still way behind the B2C market“, explains Tobias Tschötsch from Contorion.
„In the beginning it was much harder to convince B2B companies to enter e-commerce. Corporates are very often not willing to take losses – in opposite to startups.“

Paul Knecht