After an excursion into the world of music, we are back at football with Christian Seifert, CEO of DFL German Football League. He starts his talk with a video-ad of the Bundesliga to emphasize the meaning of Football in entertainment. Today he talks about how the Bundesliga/ DFL For Equity invests into Start-ups.
In fact, Bundesliga owns already its complete own media value chain. For example, they own since 2006 their own Production Company which produces all of the Bundesliga games and more. But also data, content and sales they are parts of that company owned chain. With their assets (Signalling, Order Volume, Know How, Content, Network) DFL aims to make a significant contribution to start-ups and help grow businesses and brands worldwide.
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