"Some time ago, the content producers were smart, but the platforms were often not that smart - now this has changed", emphasizes Doepfner. Today it is important that content distributors stay neutral. The platforms have to share the earned money with the content distributors - and they have to know more about the costumers - revenue share is one of the most important points.

Another topic is also important: platforms often tend to keep control of the content. "AI is perfect in recognizing content like pornography - but not hate speech", explains Varsavasky. Content distributors still have to have control over their content instead of giving it to platforms. That has to be one of the most important goals of Western societies, as Doepfner emphasizes.

Dr. Diana Mantel

Who is interviewing whom?  Martin Varsavasky (CEO) of Goggo Network and Dr. Mathias Doepfner (CEO) of Axel Springer agree: they will just keep on interviewing each other. And the first question is (of Varsavasky): Why go private? The news of KKR investing in Springer were one of the main topics of the finance news today. Doepfner sees a huge value in investments - to unlock a growth potential. "That creates new opportunities", explains Doepfner.

The manipulation of content and the tendency of fake news made it even more important to create truthful content - but that has to have a price. "Good digital partnerships here offer a perfect background for that", says Doepfner. The whole industry is changing - and this creates new incentives especially for start-ups.

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Dr. Diana Mantel