Coca-Cola is it - on stage today!
Christian Rasche (Chief Information & Digital Officer)
of
Coca-Cola and
Julius Hansen (Manager)
of
dgroup are talking about the complicated route to the costumers. The market is changing rapidly, new players are joining - and so
Coca-Cola started end-to-end digitization of its route to the market. "Everyone has an advantage: ours is we have a lot of direct contacts. And we use them", explains Rasche. "Right now it is hot outside, so it is good to know who will need what as soon as possible."
His three advices:
- never overspend an invitation
- good vehicles
- get people to run the show with you!
Three great advices, thanks!
Dr. Diana Mantel