GetYourGuide recently became a unicorn - it's all about the small things, as Tao Tao explains. Travelling is such a huge market and growing most and most, even more than e.g. the hotel market. "It is by far the most emotional factor, because experiences matter here. That's why we travel", explains Tao.
But the comlexity is so huge, that GetYourGuide dives deep into local destinations to organize the world's experiences. "We take this complexity and simplify it to the costumer", emphasizes Tao. "What can I do in Paris, what will I do in Delhi - the question is complex, but we make the answer as easy as possible for the costumer."