Letztes Update:
20190711115747

BestSecret - No Secret for good Brands

13:10
13.06.2019
BestSecret is no longer a secret - but you still have to be invited to it,as Marian Schikora (CEO) explains. Most clothes are only in small amounts in stock - but there are always the best deals for the hand-picked costumers. It is a brand-safe environment, and only members can choose new members. But how to grow in this case? Costumers are applying to be a special member, and that keeps the marketing costs much lower than in other companies.

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Dr. Diana Mantel

OTTO Group - Beyond the Catalogue

13:00
13.06.2019
When they hear OTTO many people think of the big shock - the end of the catalogue. But Sebastian Klauke (Member of the Executive Board) emphasizes that nothing really has changed by ending the big catalogue, it was just a switch in marketing preferences - and it helped to save the eco-system. And there have been more and bigger changes, like partners they now cooperate with and going multi-channel. "What an amazing transformation", emphasizes Marco Rodzynek in his talk with Klauke - a healthy company for the future, with costumers through all ages.

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Dr. Diana Mantel